I told myself that I wouldn’t write another blog about my spontaneous 14 day adventure up the west coast, but I caved. Seattle‘s definitely my new favorite city. In ten days in Los Angeles, I conversed with maybe 3-4 mostly unfriendly people a day (people I already knew there excluded).. in my first night in Seattle, I met probably dozens of super-intelligent, gratuitously nice people, which kept on all week. Not to mention some of the best seafood, beers, and scenery that I’ve found traveling to date.
It’s also true that technology is everywhere in Seattle; among the most interesting / awesome people I was able to meet was the creative director / family for Zaaz.com on the rooftop pool of the Stadium Silver Cloud. For someone that spends most days looking at websites, the Zaaz AI is one of the best ideas I’ve seen, with wit that rival Bill’s IRC bots.
About 10 days ago a decision was made to send someone from our company to Los Angeles to take care of a variety of things, which is where I’ve been for about 9 days (in case you’d been wondering).
Nobis now has one more employee, a much more built-out footprint, and I’d like to say some great new connections (as well as affirming as many existing ones as possible while I was here, running through Mzima HQ looking well over the top of One Wilshire and Multipoint). And much as expected it’s been a pretty awesome time running around LA’s comedy clubs, wandering through random film sets, and eating at crazy outdoor rooftop sushi restaurants.
Next week is Seattle, before venturing home (hey it’s <$100 ticket on Virgin from LAX, who could pass that up?). I’m pretty psyched about that, because I’m about the only one I know that loves rain. Provided no crazy problems, you’ll see me back in the corn fields again before the end of next week.
A subtle but important change happened to the one of our websites this past week that I’ve been getting asked about a lot. The most plain, but arguably, most important website we own finally had its brand image made, only a year late. The design itself is another credit to Gary‘s awesome work, the design itself tied in a mass of concepts I’d wanted to see the Nobis personality to convey… and a little bit by my fascination with ancient technology.
A lot of people have said- why not just make one of the more powerful companies like Ubiquity or DarkStar the parent? That’s definitely the way a lot of people do things, and would more importantly of been a lot less work. The problem comes in where the markets that Nobis caters to are just too way spread out. Targeting both a Fortune 500 and a kid that spends too much time playing World of Warcraft just doesn’t work in our eyes. But that didn’t mean there weren’t things we needed our base to show. The idea of the obscured sundial (and yes if you are one of the 1 in 5 that doesn’t see it, or one of the 1 in 10 I’ve talked to that somehow doesn’t even know what a sundial is or would look like, that’s what it is) has been just about my favorite icon long before this, and ties in a lot of ideas, but more important than this and any aesthetic appeal, is that it stays open to a lot of positive/relevant interpretation, as a good brand should.