The Sundial

A subtle but important change happened to the one of our websites this past week that I’ve been getting asked about a lot. The most plain, but arguably, most important website we own finally had its brand image made, only a year late. nobisThe design itself is another credit to Gary‘s awesome work, the design itself tied in a mass of concepts I’d wanted to see the Nobis personality to convey… and a little bit by my fascination with ancient technology.

A lot of people have said- why not just make one of the more powerful companies like Ubiquity or DarkStar the parent? That’s definitely the way a lot of people do things, and would more importantly of been a lot less work. The problem comes in where the markets that Nobis caters to are just too way spread out. Targeting both a Fortune 500 and a kid that spends too much time playing World of Warcraft just doesn’t work in our eyes. But that didn’t mean there weren’t things we needed our base to show. The idea of the obscured sundial (and yes if you are one of the 1 in 5 that doesn’t see it, or one of the 1 in 10 I’ve talked to that somehow doesn’t even know what a sundial is or would look like, that’s what it is) has been just about my favorite icon long before this, and ties in a lot of ideas, but more important than this and any aesthetic appeal, is that it stays open to a lot of positive/relevant interpretation, as a good brand should.

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